Tuesday, 20 January 2009

PROMOTION OF THE FILM

In terms of the promotion of our film, we are going to ensure it gets advertised on both television and radio, as well as through things like computer games and different types of merchandise related to the film / characters /storyline.

We know that doing this is an extremely costly process, however, we feel if the film is promoted in this way, it will be massively successful on the big screen and on the small screen in the form of DVDs, games etc.

We will also think carefully about things like film posters, as this can be just as effective, and it is much cheaper, which is a big advantage for us.

Whilst thinking about how we're going to promote the film as effectively as possible, we will try to utilise the characters in order to make people pay to watch the film. Again, this may cost more if we have to use characters not just for acting in the film but for helping out with advertising / promotional campaigns, however, we are confident these costs will be overturned by the money the film eventually makes.

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